Alana Spencer


Starting as a self-taught chocolatier at the young age of 16 in a small country kitchen in Wales, the luxury handmade cake business known as Ridiculously Rich by Alana was born. With delicatessens and food festivals all over the nation falling head over heels in love with her delicious tray bakes, Alana went on in 2016, after proving herself to be business-minded, adaptable and astute, to beat 17 other candidates to became Lord Sugar’s business partner. Since then, Alana has taken on a team of brand ambassadors across the UK and spends her time helping others and demonstrating how they too, can grow their own businesses.

 When it comes to cake, Ridiculously Rich firmly believe that every bite should be divine. Whether you’re enjoying a weekend indulgence or sharing a slice (or four!) with friends – cake is always worth doing well. That’s why every Ridiculously Rich cake is meticulously handmade in Wales from refined recipes using the finest ingredients and free range eggs. With their cakes being sold at a variety of food festivals and events by independent retailers or even directly from their website to your door,  there are plenty of places to satisfy your sweet tooth. From their famous gooey chocolate brownies to their chunky rocky road and moreish peanut butter fudge cakes, Ridiculously Rich by Alana are devoted to making delicious baked goods for cake lovers everywhere.

Book your FREE entry tickets to Wales’ National Business Exhibition and see Alana, here!