An audience with Lord Sugar


Introbiz are proud to announce that Lord Sugar, star of the BBC show The Apprentice and one of the world’s most famous entrepreneurs, will be our headline speaker and he will take centre stage following the VIP networking lunch at the Introbiz Expo 2018 on Thursday 22nd November at Motorpoint Arena, Cardiff.

He will talk to local business owners and entrepreneurs following the lunch event at Wales’ National Business Exhibition.

Lord Sugar said: ‘I’m delighted to be invited by the Introbiz team to come along and I look forward to meeting entrepreneurs from Wales and share some of my business insights and answer their questions about business in 2018.’

Tracey Smolinski, co-owner of Introbiz, said: ‘It’s an honour for us to have such a well known and respected entrepreneur such as Lord Sugar come to Cardiff at the Introbiz Expo.

This is an incredible opportunity for organisations all around Wales and the UK business community to exhibit alongside previous The Apprentice winners including Alana Spencer and Mark Wright, and to join an audience and listen to the advice of such an iconic figure within the business world.’

The Introbiz Expo is a key day in the annual business calendar in Wales – widely recognised as the biggest business expo held in the country. The highlight of the day will be an exclusive VIP networking lunch! An opportunity to hear Lord Sugar and ask him questions. This event is the only opportunity to see Lord Sugar as the event will take place in a private, enclosed auditorium. 

  • Network with keynote speakers, sponsors, exhibitors and more
  • Connect with MDs, SMEs and corporate companies
  • Enjoy a luxury food buffet with refreshments
  • Witness a 1-hour live Q&A with Lord Sugar
  • Learn business advice that you won’t get elsewhere!
  • See former The Apprentice winners



Attendees will be seated in a 3-zone private auditorium which will give you access to an exclusive q&a with Lord Sugar.

GOLD TICKETS – £150 plus VAT (Seated in Zone 3 – tiered seating)

PLATINUM TICKETS – £200 plus VAT (Seated in Zone 2, after first five rows)

VIP TICKETS – £249 plus VAT (Zone 1 – where attendees will be seated in prime location, in the first five rows to witness Lord Sugar at the event).


If you’d like to book a ticket(s), click here or please contact the Introbiz team on or ring the office on 02920291002 to secure your tickets. If you’d like any further information about this event, please contact Paul Smolinski (07920772707) or Tracey Smolinski (07581564371).