An Audience with Lord Sugar

This event is sponsored by Hunter Jones Investments. 

Introbiz are delighted to announce that Lord Sugar, star of the BBC show The Apprentice and the world’s most iconic entrepreneur, will be our headline speaker at the Introbiz Expo 2018 on Thursday 22nd November at Motorpoint Arena, Cardiff.

You could be part of an unforgettable business event that’ll see you enjoy a fantastic two course dining experience and witness Lord Sugar share the secrets of his business success to local business owners and entrepreneurs.

Lord Sugar said: ‘I’m delighted to be invited by the Introbiz team to come along and I look forward to meeting entrepreneurs from Wales and share some of my business insights and answer their questions about business in 2018.’

This is an incredible opportunity for organisations all around Wales and the UK business community to exhibit alongside previous The Apprentice winners including Alana Spencer and Mark Wright and transform your business by learning from such an iconic figure within the business world.

The Introbiz Expo is a key day in the annual business calendar in Wales – widely recognised as the biggest business expo held in the country, bringing together hundreds of global brands under one roof. The highlight of the day will be the opportunity to hear Lord Sugar, learn about his story from trader to boardroom and ask him questions about business in 2018. This event is the only opportunity to see Lord Sugar as the event will take place in a private, enclosed auditorium. 

  • Welcome drinks on arrival
  • Delicious lunch buffet 
  • Network with keynote speakers, sponsors, exhibitors and more
  • Connect with MDs, SMEs and corporate companies
  • Witness a 1-hour live Q&A with Lord Sugar
  • Learn business advice that you won’t get elsewhere
  • See former The Apprentice winners



Multiple ticket and pricing options available, see here.

Tickets for Introbiz members and exhibitors from £135, book here.


Our line-up of keynote speakers consists of top business leaders who have built brands, transformed industries and achieved unprecedented success.

Book a VIP Ticket to An Audience With Lord Sugar, for an opportunity to network on a table hosted by one of our keynote speakers in a prime location. Introduce yourself to them, get inspired by their story and learn tips on how to drive your business forward. Network on the following tables:


  • The Apprentice table hosted by former winner and founder of Climb Online Mark Wright
  • The Apprentice table hosted by former winner and founder of Ridiculously Rich Alana Spencer
  • Media Wales table hosted by Commercial Managing Director Lisa Cameron
  • Welsh Football Association table hosted by Chief Executive Officer Jonathan Ford
  • Welsh Rugby Union table hosted by Group Chief Executive Martyn Phillips
  • Avnish Goyal table hosted by the Chair and Founder of Hallmark Care Homes


Make your business stand out at our Lord Sugar Q&A with a branded table of 10. Our table package options includes the following:

  • Host a table of 10 decorated in your company branding for the entirety of the Introbiz Expo
  • Showcase to over 5,000 attendees from the business community
  • Entertain potential clients or reward colleagues
  • The opportunity to ask Lord Sugar a question about your business.


See Our Floor Plan

If you’d like to book tickets or a table,  please contact the Introbiz team on or ring the office on 02920291002 to secure your tickets. If you’d like any further information about this event, please contact Paul Smolinski (07920772707) or Tracey Smolinski (07581564371).