An Audience with Lord Sugar

This event is sponsored by Hunter Jones Investments. 

Introbiz are delighted to announce that Lord Sugar, star of the BBC show The Apprentice and the world’s most iconic entrepreneur, will be our headline speaker at the Introbiz Expo 2018 on Thursday 22nd November at Motorpoint Arena, Cardiff.

You could be part of an unforgettable business event that’ll see you enjoy a fantastic two course dining experience and witness Lord Sugar share the secrets of his business success to local business owners and entrepreneurs.

Lord Sugar said: ‘I’m delighted to be invited by the Introbiz team to come along and I look forward to meeting entrepreneurs from Wales and share some of my business insights and answer their questions about business in 2018.’

This is an incredible opportunity for organisations all around Wales and the UK business community to exhibit alongside previous The Apprentice winners including Alana Spencer and Mark Wright, and to join an audience and listen to the advice of such an iconic figure within the business world.

The Introbiz Expo is a key day in the annual business calendar in Wales – widely recognised as the biggest business expo held in the country, bringing together hundreds of global brands under one roof. The highlight of the day will be an exclusive two course VIP networking lunch! An opportunity to hear Lord Sugar and ask him questions. This event is the only opportunity to see Lord Sugar as the event will take place in a private, enclosed auditorium. 

  • Welcome drinks on arrival
  • Network with keynote speakers, sponsors, exhibitors and more
  • Connect with MDs, SMEs and corporate companies
  • Served a luxury two course meal with refreshments
  • Witness a 1-hour live Q&A with Lord Sugar
  • Learn business advice that you won’t get elsewhere
  • See former The Apprentice winners

Win a Signed Copy of Lord Sugar’s Autobiography in our monthly draw

We are offering those who purchase a ticket to see Lord Sugar live, the chance to win a signed copy of What You See Is What You Get.

Our lucky winners will be announced on the first Monday of every month.

July’s Winner: David Robinson from Jungheinrich

Limited number of books available and terms and conditions apply. Enter here.



Multiple ticket and pricing options available, see here.

Tickets for Introbiz members and exhibitors from £135, book here.

Book a table of 10, here.


If you’d like to book tickets or a table,  please contact the Introbiz team on or ring the office on 02920291002 to secure your tickets. If you’d like any further information about this event, please contact Paul Smolinski (07920772707) or Tracey Smolinski (07581564371).