Beaujolais Day at the Madeira, Cardiff

8 October 2014

Come and join Introbiz to celebrate Beaujolais Day!

On Thursday, November 20th, you’re invited to join Introbiz for a day of celebration at the Madeira Restaurant, all in the name of Beaujolais! It’s our 6th annual celebration of the festival so it’s going to be a good one!

Beaujolais Nouveau has always been celebrated, but only locally. The wine is a celebration of the first of the season. The wine is a fresh and fruity fermentation process that ends with a tasty, clean wine. Obviously, due to the speed of production, the wine isn’t the best quality but is celebrated all the same.


In the 1970’s, a fantastic marketing strategy was introduced where it became a race to see who could get the first bottles to Paris – this attracted massive media attention and so the popularity of Beaujolais Day grew to the 4 corners of the world. Today, it’s a race to get the first bottles to different markets around the globe.

By the time Beaujolais is drawing to a close, it is thought that over 65 million bottles of wine, nearly half of the region’s total annual production, will be distributed and drunk around the globe. That’s a lot of red wine!

Last year’s event was packed to the rafters and besides the obvious networking opportunities, it’s a terrific social event to be a part of! You’ll enjoy a drink on arrival, an authentic 2 course meal with half a bottle of Beaujolais wine, well it is a celebration after all!

You lucky members can enjoy all this for only £29.95 + VAT and non-members are also welcome to come along for £34.95 + VAT. If you’d like to book a place by clicking here You can also book your place attend this special celebration by calling us on 02920 291002 or email You can also visit our website

We also love social media and we have countless Twitter accounts, @introbiz, @EmmaIntrobiz, @Paulintrobiz, @WalesNo1BizShow and @CardiffBizShow. You can also like our Facebook and Linked In pages.

Happy Networking, the Introbiz Team!

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