Sarah John


Sarah John is a multi-award-winning entrepreneur and the Co-Founder and Director of Boss Brewing, one of Wales’ fastest growing microbreweries. She also founded and operates two city centre bars in Swansea with plans underway to become a multi-site operator.

Sarah’s brewing company is one of the few female-owned breweries in the country and in just four years, is already in the top 30% of microbreweries in the UK in terms of turnover – she is rising to the top not just in a crowded industry, but also in a male-dominated one.   Sarah’s company already has national listings with some of the largest pub companies in the UK including JD Wetherspoon, Mitchells and Butlers and Stonegate.  She exports her beers world-over to parts of Europe, North America and Asia.

Sarah is exceptionally driven, ambitious and determined and her hunger means that she can count four major retailers (Asda, Tesco, Co-op and Morrisons) among her customers – one of the youngest breweries ever to achieve national retailer listings.  This all-round commercial success meant that her brewery picked up the coveted ‘ Commercial Achievement’ gong at the SIBA business awards this year, beating off competition from the 2000 other breweries in the UK at what is recognised in the industry as the single most reputable business awards in the calendar.

Her brewery has also won over 30 industry awards for the beer itself including the prestigious CAMRA Champion Beer of Wales in 2018 for its ‘hero’ stout, Boss Black.

She won the Wales Chamber of Commerce Young Entrepreneur of the Year award and also Start-Up of the Year award in 2015.   In 2018, she was awarded Chwarae Teg’s Business Women of the Year. She was honoured in 2017 by the Co-op as a Food Heroine of the Year. In 2018, she was listed in the Wales Online as 35 women to watch under 35.

She is a member of the All-Party Parliamentary Beer Group based at the Houses of Parliament.  She is also one of the founders of the ‘Grocery Girls’, a network that encourages women to aspire to leadership roles within the grocery sector that is headed up by the CEO of Coop Food, Jo Whitfield.

She regularly appears on radio and TV and has given talks at various conferences and events including SIBA Beer X UK in front of thousands of delegates. She has a wealth of qualifications from the Institute of Brewing and Distilling and also has a First Class Honours Degree in Journalism from Cardiff University.

She is a mum to a toddler having started up her brewery enterprise when pregnant and is passionate about encouraging other mums to have the career they want. Her interests include success and achievement psychology and mindfulness.